Held under the slogan "Let's Meet with Tourism Industry Representatives. Let's Support Development Together," the event brought together authorized representatives from the State Tourism Agency of the Republic of Azerbaijan, the Azerbaijan Tourism Board, the National Confederation of Entrepreneurs (Employers) Organizations of Azerbaijan (ASK), the Small and Medium Business Development Agency (KOBIA), and Azerbaijan Railways (ADY). The event was also attended by Member of Parliament Vugar Bayramov, along with leaders of the country's leading tourism and hospitality associations, representatives of hotels and tourism companies, airline and MICE companies, higher education institutions, and media members.

The event's primary objectives were to present the activities of Skål International and the Skål Baku Club, discuss the current state of Azerbaijan's tourism industry, strengthen open dialogue between the public and private sectors, create new collaboration opportunities,  and identify joint initiatives aimed at supporting the sustainable development of tourism in Azerbaijan.